It’s hard to believe that only 15 years ago, the ability to use the Internet from your phone sounded light years away. Imagine where we will in the next 15 years and how the digital age will influence the future of online marketing.
The future of online marketing is here and will rapidly change over the course of the next 15 years.
According to many Internet marketing analysts, here are the following changes that may occur in the not-so-distant future:
- Non-digital ads will be a thing of the past. Once the Internet is completely accessible everywhere, non-digital adds will be obsolete. This includes everything from billboards to magazine ads.
- Individualized content feed will be the marketing of the future. Through improved algorithms and the rise in connection availability, Internet users will instantly have access to information that is tailored specifically to their interests.
- Face-to-face interactions will be few and far between, but will be highly valued. Consumers of the future may have interactions that are digitally exclusive, but in the meantime, most consumers still value and need face-to-face interaction. Brands offering in-person customer service and relationships compensates for the over use of digital experiences. Sometimes, you just need to talk to a real person.
Kayan Solutions is dedicated to keeping you up to date with the latest online marketing innovations. Though we are moving fast into the future with constant digital advancement, Kayan Solutions adds a personable touch that makes your business relatable in a digital world.