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What Makes Quality Content?

You’ve heard the phrase before, “content is king” and that the only kind of content you need is high-quality content. If you conduct a survey by asking what is determined to be high-quality content, you’re going to get a lot of sordid answers. There is…

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2016 Digital Marketing Trends Watch

There will be many things that will evolve and change this year, as predicted by many marketing trend forecasters. This year will be all about personalizing the way you reach out to your customers and engaging them. Whether your business is small or large, you…

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals…

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel…

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of…

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