It’s officially 2018, which means the holiday seasons are long gone, and the world has moved on. This is actually a big transition for retail companies worldwide. Some of the big bucks come in for these companies during the Christmas period, but then slows down once we transition into the new year. Kayan Solutions are professionals with marketing for ecommerce sites, and know exactly how to give you that push you need to continue a smooth journey. If you do not already have marketing for retail, now is the time to do so, and here is why.
Importance of Marketing for Retail Companies
Just because your retail company did great in sales for the holidays, does not mean that your customers and/or potential customers should stop hearing from you. You must now draw them into your products even more than before. The problem is that many retail shops would rather keep the same old customers they have, then to spend a little from their budget to attract new ones. Now is the perfect time to bring in all the new customers, while continuing to build strong and personal relationships with your current ones.
Kayan Solutions, a marketing agency for ecommerce sites, knows exactly how to get your brand back out on the market after the holiday season. Does your company display email marketing for customers? This is something extremely important that every retail store should consider. Because of all the retail competition in this world, there are many options of brands to pick from. If one store is too expensive, a customer will have no problem going to their next favorite company. The way to draw them in is with email marketing tactics. No, this is not a spam feature that will blow up their emails and irritate your customers. This is a way to draw their attention– with special offers, discounts, promotions, or news that is currently taking place within your company. For example, “BOGO 50% off all items until January 14!”, or “enjoy a complimentary 10% off while you shop with us for the rest of this month”. These two promos can really attract new customers, current customers, and even old customers back to your company.
Another smart strategy is to constantly update your social media (Facebook, Instagram, Twitter, Snapchat) with new items you have in store, models trying on your apparel, special offers, banners, and more. These are things that the team at Kayan Solutions can do to grow your business. We improve your brand, and get the word out there to people all over the web. Because social media is expanding and growing every single day, it is important to stay in the loop of new trends, and constantly update your networks with creative campaigns. Luckily, our creative team has expertise experience with this, and will be in charge of managing this for your business.
Kayan Solutions is ready to help grow your business with our marketing for ecommerce sites. Want to schedule a free consultation with our CEO? Give us a call today to get started!