Introducing Instagram’s Shoppable Feature

Introducing Instagram’s Shoppable Feature

Introducing Instagram’s Shoppable Feature


As a digital advertising agency, it is vital to stay ahead of what’s going on in the social media world. Social Media Marketing is a compelling business marketing strategy that can help drive your business’ traffic and sales. Instagram, the popular social media platform, has introduced a new feature to business owners: the shoppable mechanism.

Promote Your Brand Through Instagram

There are thousands of businesses on Instagram, promoting their brand to users worldwide. If you have an e-commerce site, this is a perfect opportunity to market your campaign. Whether you have a clothing company, a hair product business, selling handmade jewelry, etc., there is always someone who is going to view your products on Instagram.


Instagram recently introduced their newest and latest feature: the shoppable mechanism. With this feature, brands can upload photos to their feed (per usual), and tag products inside of the picture that will directly send them to their site once clicked. You are also able to tag as many as five products per photo, giving users several product options to pick from if interested. Your business does need to qualify for this feature though, meaning that not everyone may get the shoppable mechanism. Once you link your Instagram to Facebook and apply through Shopify, Instagram takes a few days to review your request and approve you.

social media marketing

The shoppable option is a compelling and strategic way to target your audience. Many people get lazy and don’t bother looking for your website once they are getting distracted from their Instagram feed. By having your products right in front of them at the click of a button, this will get distracted users to start clicking the shoppable links you have in each photo. And, since most online purchases are made via a mobile device, this is the perfect opportunity for a brand to get more sales. You may be able to view this new feature via desktop, but it is more practical on a smartphone.


Kayan Solutions, a digital advertising agency, can help boost your online business via social media marketing platforms. Instagram has grown to be one of the biggest platforms in the world and can give businesses that extra push they need. Our team has social media experts that can set up the “shoppable” feature for your company to boost traffic. If you’re ready to take the next step with social media campaigns for your small business, give Kayan Solutions a call today. Our team is awaiting your call! (888) 886-1971.   

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