How to “SEO” Blog Articles

  • January 26, 2016
  • SEO
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In today’s digital world, to have a great SEO, then social media and content marketing need to be included in the mix.  All three factors play a crucial role in a strong and successful online content marketing strategy.  Also, SEO blog performance can be improved using optimization and keyword inquiries, and social media approaches can provide search engines with quality content.

Here some tips from Kayan Solutions Content Department:

RESEARCH KEYWORDS IN ORDER TO UNDERSTAND TOPICS

First, it is necessary and crucial to thoroughly research keywords in order to understand topics and subject matter before blog posts are first written.  Keywords are not meant to be added to content as a second thought.  The best thing to do is conceptualize early on to determine which keywords will bring the greatest volume of searches for the content matter.  Remember that headlines and subheaders are just as important for optimal SEO. Experts recommend creating headlines for SEO blog posts with compelling key words that are attention-grabbing.  Creative titles help with securing the end user’s interest.

DEVELOP AN EDITORIAL TIMELINE

One of the most important ways to create successful SEO blog posts is to develop an editorial timeline with specific dates of what is to be done.  These timelines are easy to maintain and worth the effort for organization purposes.  Kayan Solutions suggest developing a timeline each month that highlights main keywords as well secondary ones for the best SEO optimization.  To make the process easier, calendar the topics and create the headlines after the content is written.  

MAKE SURE IT IS SEO COMPLIANT AND USER-FRIENDLY

This means that the content and key words should be appropriate and follow all major criteria and guidelines.  Additionally, content should be genuine, interesting and to the point.  End users do not want their time wasted and they want to read content that is stimulating and unique.

Identifying with the consumer is an important tactic that should not be neglected.  Format the content in a way that the end user will want to read through all the imperative information.  For example, end users prefer bullet points and lists for ease of skimming and reading.  Also visuals add depth and a different aspect to the content.  Many end users are stimulated by visuals and beautiful images more so than text.

Adding visuals can bring increased traffic to a site and lower the bounce rate of an end user exiting without moving on to the subsequent page.  An important tip to consider is to save the image using your primary keyword as the name.  Search engines use this information which could improve rankings.

INCORPORATE LINKS IN BLOG POSTS TO RELEVANT PAGES

It can be useful to incorporate links in blog posts to relevant pages on the main website (seo companies call it interlinking). This not only provides the end user with a way to view other important content on the site, but it also allows search engines to rank the pages more favorably.  Using an anchor text, a clickable text in blog post using main and secondary keywords, is a beneficial way to include links in the content.  On the other hand, tagging is not as critical or beneficial for content marketing as it previously used to be. your word count should not be lower then 360 words per blog post, and your total interlinks should not exceed the 5 links per article. (1-3 is recommended)

 Nowadays, excessive tagging only causes a cluttered website and creates the opposite of what is beneficial in the SEO approach (BLACK SEO – big no no).  However, meta keywords and meta data are important for SEO blog posts, What meta keywords and meta data allow for is increasing clicks from organic search results.  

The last tip for creating optimized SEO blog posts involves spreading the wealth of information by sharing the content.  Our SEO experts recommend publishing the content on all social media, including Facebook, Google+, Twitter, etc.  Publishing is not the final step, however. It is necessary to stay active on these social media sites for any correspondence related to the content.

Kayan Mashi is the Currently holding the position of PRESIDENT & DIRECTOR OF MARKETING at Kayan Solutions. Click here to learn more on Mr. Kayan Mashi

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