There will be many things that will evolve and change this year, as predicted by many marketing trend forecasters. This year will be all about personalizing the way you reach out to your customers and engaging them. Whether your business is small or large, you should consider developing a new marketing strategy that reflect the times.
Increase in Competition
Last year, competition was tough among new and older businesses, and this year will be no exception. There will be a lot of companies bidding for the same Google search words driving the channel’s efficiency down. The same will occur with Facebook, as many businesses are competing for the top spot on the front page.
Up Close and Personal
This is the year of being personable as you have more information about your client and customers, you will be able to enhance their user experience with personalized content. Using generic copy-paste emails will no longer suffice, as digital marketing will be operating with a more personal touch.
At scale, it will give you the opportunity to segment and personalize both your marketing content and your tactics. Automation will connect all the different parts from a corporation, and make them learn from one another. It is best to ease into automating and to only do so on the marketing tasks that look the most promising.
Distribution of Content
You may have the best content that perfectly describes what you are offering, but it doesn’t mean that it will sell. To be sure that you are still in the game, you should consider a paid distribution plan and test out different amplification channels until you find one that works best for you.
This year is all about hybrid advertising, which tries to bridge all the gaps between all the different marketing channels. By creating hybrid ads that engage your costumers in a way that has never been done before.
The “Buy Button”
It’s being predicted that buy buttons will be receiving more clicks than they ever have before. The addition of this button on your website will increase your communication between you and your costumers.
There has been an increasing number of websites have been working to optimize their content to appease mobile users. It is more convenient for business to have apps in order to attract more costumer engagement.
Customer Data Segmentation
If your business was collecting data all throughout 2015 then 2016 is the year that you take the time to analyze everything that was collected. Invest in having improved data segmentation and analysis tools.
Video advertising will continue to rise over the course of 2016. Video ads have been outperforming static ads, and will continue to do so.
Technology will only continue to advance and evolve, especially in digital marketing. Seize the opportunity to use the latest in content marketing and digital trends to reach out to a wider audience.